

and this took every. single. ounce. of self control i had. so as i was leaving from my 4th target trip of the day, i (being proud of myself for not buying impulsively) wondered what it is about target that makes me want to throw my money away! i already knew that other people suffer from this same condition but some people take it way more seriously than others. haha!
whitney, justin and i had this conversation on our first trip to target on tuesday. (it took 3 different targets to find the lady antebellum cd because the rest were sold out. i went to one today and they were fully stocked. go figure.) i have a theory or two about why it's so easy to buy stuff at target that i've decided to share...
- i've always been very interested in color and the impact it has on people. i did a project on it in college and learned that red and yellow make people hungry. that's why all fast food restaurant signs (except for taco bell) are red and yellow (think about it. they are!). so going along with this theory, i think that red makes people spend more. i'm pretty sure it raises your blood pressure too and maybe that makes you want to buy something? (yeah, these are not very scientific theories. ha. i used to know more actual facts about how color affects people.)
- i also think that pesky little target has something to do with it! it's programmed in our minds that you're supposed to aim for the target right? so you walk in and see all these little targets and you're brain starts to go "do it! go for it!" and when speculating on whether or not to buy your 6th pair of converse sneakers...your brain is already telling you to do it. stupid little targets everywhere.
- target has really nice presentation. their design is really clean and trendy and the fact that i shop there makes me feel clean and trendy...well trendy at least. not that target is dirty...sheesh. but for some reason the same cd or movie looks blah and boring at any other store but looks so nice and shiny at target. i think it's all in the presentation.
- whitney doesn't necessarily disagree with any of these theories. but as usual she thinks i way overthink it. she just thinks target has cuter stuff and that's why we spend all of our money there.

